So this isn't your conventional fashion show. It's more of a preview of a collection with a fashion show intertwined in it. So a couple weeks ago my retail professor showed us this video and I thought it was very interesting and pretty unique. Last November, Ralph Lauren presented a 4D experience that brought together both the worlds of fashion and technology. On the Madison Avenue flagship store, Ralph Lauren transformed the building into a magical, visual show that let the world know that although the classic brand is very traditional, it is still a moving force in technology. I think it was a perfect time to present this show as well. It was right before the holiday season and its just had a sense of mystery and magic to it, which is perfect for the season. It was called a 4D experience because Ralph Lauren fragrances actually sprayed out into the audience. I wish I was there to have seen this show, cause it seems pretty amazing. Hopefully he will have another one this upcoming holiday season!
This video is fascinating. Creative and unique, I can't seem to take my eyes off it. It's amazing what they come up with and how technology enhances every experience. Every last detail is superb, I love the music too! :)
ReplyDeleteLove this video!! Such a creative concept.
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