The catwalk runway shows can get a little repetitive after a while, so now designers have the challenge of not only creating garments that will intrigue audiences, but a show to capture their attention and awe them. Now, holography has been around since the 1940s and has taken years to perfect. However, fashion designers are now integrating the holographic technology in their shows to create a new and exciting experience for audience members. This past year to celebrate the opening of Burberry in Beijing, Burberry created an amazing show where holographic, computer images, and live models all interacted in the clothing and movements of the show. It gives off a magical experience that will draw you in and amaze you.
Diesel has used holographic in their shows as well. In the Spring/Summer 2008 show, titled Liquid Space, Diesel had animated holograms that were seen on both sides of the runways as models through them. The holograms represented an underwater landscape with a futuristic edge.
An older show, but nonetheless, very futuristic and interesting, was Alexander McQueen’s 2006 Paris Fashion Week show. For this show, model Kate Moss was a projected 3D image in an empty glass pyramid. The image appears in mid air spinning and twisting into the shape of the woman, while still showing off and presenting the fashion collection. It is so interesting and really gets people talking. This is where fashion is headed. Technology is doing anything but slowing down and we can expect technology in fashion shows to be a growing trend in years to come.
